Exploring the role of messenger effects and feedback frames in promoting uptake of energy-efficient technologies

The persuasive potential for varying messenger types and feedback frames to increase pro-environmental choice was explored in a 2 (feedback frame: financial vs. environmental) × 5 (messenger type: neighbour, government, industry, utilities vs. control) factorial design experiment. Using the context of home heating choice, 493 non-student participants were given information on either the financial or environmental benefits of selecting an energy-efficient heat pump versus a standard boiler, as described by one of four messenger types (versus a no-messenger control). Likelihood of selecting the ‘green’ technology was assessed, as well as any carry-over effects on real-life behavioural intentions. Additionally, we assessed the messenger attributes that appeared to be most important in this context, in terms of whether sources that were perceived to be trustworthy, knowledgeable, or a combination of both dimensions, would hold greater sway over preference formation. Overall, no evidence was found for any impact of messenger type on either preference formation or behavioural intentions. However, message content (i.e. how information on the benefits of pro-environmental choice was framed), was found to have substantial impact on behaviour; with the financial versus environmental decision frame being significantly more likely to encourage uptake of the energy-efficient versus standard technology. We suggest that the level of processing required for the kinds of large-scale purchase decisions we consider here may explain the lack of any messenger effect on choice behaviour. Implications for the development of behaviour change interventions designed to promote consideration of energy-efficient technologies in this context are discussed

Policy vs. Consumer Pressure: Innovation and Diffusion of Alternative Bleaching Technologies in the Pulp Industry

In the late 1980s and early 1990s, concern over dioxin in both paper products and wastewater led to the development of techniques that reduced the use of chlorine in the pulp industry. Both regulatory and consumer pressure motivated this change. We use patent data to examine the evolution of two completing bleaching technologies in five major paper-producing countries, both of which reduce the use of chlorine in the pulping process. By the end of the 1990s, nearly all pulp production in these countries used one of these technologies. Unlike other papers using patents to study environmentally-friendly innovation, we focus on a process innovation, rather than on end-of-the-pipe solutions to pollution. Moreover, while previous studies emphasize the importance of regulation for inducing innovation, here we find substantial innovation occurring before regulations were in place. Instead, pressure from consumers to reduce the chlorine content of paper drives the first round of innovation. However, while some companies choose to adopt these technologies in response to consumer pressure, not all firms will differentiate their product in this way. Thus, governments need to regulate if their goal is broad diffusion of the environmental technology.

China and India as Suppliers of Affordable Medicines to Developing Countries

As countries reform their patent laws to be in compliance with the Trade Related Intellectual Property Rights Agreement, an important question is how increased patent protection will affect drug prices in low-income countries. Using pharmaceutical trade data from 1996 to 2005, we examine the role of China and India as suppliers of medicines to other middle- and low-income countries and evaluate the competitive effect of medicine imports from these countries on the price of medicines from high- income countries. We find that imports of antibiotics and unspecified medicaments from India and China significantly depress the average price of these commodities imported from high-income trading partners, suggesting that India and China are not only important sources of inexpensive medicines but also have an indirect effect by lowering prices through competition. As India is the leading supplier of medicines in Sub-Saharan Africa, this region will likely be affected most adversely.

Thomomys bottae pocket gophers of the central Rio Grande Valley, New Mexico: local differentiation, gene flow, and historical biogeography

Representatives of two strongly differentiated geographic units within Thomomys bottae come in contact along the Rio Grande south of Albuquerque, New Mexico. The two forms share an average genic similarity of only 69%, and differ in karyotype by as much as 17 pairs of uniarmed autosomes. This high level of genic and chromosomal differentiation might suggest extremely limited introgression, or perhaps none at all. However, diagnostic alleles at several strongly differentiated loci were detected in contact zone populations of the opposite group, indicating that some gene flow does oc\u3c;ur. Suitable habitat and available land area are limited in the zone of contact, and these factors, in combination with the structure of local breeding populations of pocket gophers, contribute to restriction of gene flow through the contact zone. The measured width of the contact zone corresponds reasonably well with predictions derived from a neutral diffusion cline model under current estimates of gene flow rates and time of secondary contact

Promoting behavioural change to reduce thermal energy demand in households : a review

A reduction in thermal energy consumption in buildings is vital for achieving the reductions in carbon dioxide (CO2) emissions that are part of EU-2050 targets. A key challenge faced by behavioural scientists is to understand what encourages people to adopt more efficient ways of achieving a satisfactory thermal experience. We review the psychological barriers to reducing thermal energy demand in the context of energy-efficient technology adoption, and discuss ways these barriers may be overcome. The barriers include: demand on cognitive resources due to decision complexity; tendency to procrastinate and discount future consequences; deferral to simplifying strategies including repeating past experience and copying the behaviour of others; the desire to act in ways that maintain a positive self-image; and inertia due to fear of regret that one's decision might be ‘wrong’. We discuss behavioural approaches to overcome these barriers, such as emphasising public choice of “green” technology, reframing of benefits, simplifying and optimising the choice environment, focusing on symbolic attributes of new technologies, and changing the temporal structure of costs and benefits. We provide a framework of suggestions for future research which together constitute an important first step in informing behaviour change efforts designed to reduce thermal energy consumption in households

Exploring the role of alignability effects in promoting uptake of energy-efficient technologies

The current research applies decision-making theory to the problem of increasing uptake of energy-efficient technologies, where uptake is currently slower than one might predict following rational choice models. We explore the role of alignability effects on consumers’ preference for standard versus energy-efficient technologies. Previous research has found that attentional weight given to alignable or nonalignable features varies depending on the decision context, including between-alternative heterogeneity. In a hypothetical choice task, subjects were presented with a choice between similar (boiler vs. boiler) versus dissimilar (boiler vs. heat pump) home heating technologies, each described by a list of alignable and nonalignable attributes. We found a preference for alignability when options were similar; an effect mediated by an increased tendency to infer missing information is the same. No effects of alignability on preference were found when options differed. We draw theoretical and applied implications for (a) the role of alignability effects in contributing to the energy efficiency gap and (b) the type of information structure best suited for the promotion of energy-efficient technologies in future marketing campaigns

Host-parasite associations of the Cratogeomys fumosus species group and their chewing lice, Geomydoecus

Chewing lice (Phthiraptera: Trichodectidae) and the pocket gophers (Rodentia: Geomyidae) that they inhabit have shared an intimate historical association that has made them a textbook study for cophylogeny. Herein, we examine the chewing lice found on pocket gophers of the Cratogeomys fumosus species group using DNA sequence data from the mitochondrial cytochrome c oxidase subunit I gene to determine relationships among lice for comparison to published host phylogeny. Although matrix approaches indicate a correlation between host and parasite genetic distances, cophylogenetic reconstruction methods fail to detect a pattern of widespread cophylogeny. In conclusion, this study provides an exception to the rule of host-parasite cophylogeny that could be the result of the young age of the relationships considered herein and the complex history of the Trans-Mexican Volcanic Belt. Los piojos masticadores (Phthiraptera: Trichodectidae) y las tuzas (Rodentia: Geomyidae) que habitan, han compartido una asociación histórica íntima que los ha convertido en un estudio de libro de texto para la cofilogenia. En el presente estudio, examinamos los piojos masticadores que se encuentran en las tuzas del grupo de especies de Cratogeomys fumosus utilizando los datos de secuencias de ADN del gen mitocondrial Citocromo C Oxidasa subunidad I para determinar las relaciones entre los piojos en comparación con la filogenia publicada del hospedero. Si bien los enfoques matriciales indican una correlación entre las distancias genéticas del hospedero y el parásito, los métodos de reconstrucción cofilogenéticos no detectan un patrón de cofilogenia generalizada. En conclusión, este estudio, proporciona una excepción a la regla de cofilogenia parásito-hospedero que podría ser el resultado de la corta edad de las relaciones consideradas en este documento y la compleja historia del Cinturón Volcánico Trans-Mexicano

Ambiguity, Equivocation, Unconscious

In his text L’étourdit, Lacan develops a tripartite definition of the equivocal, distinguishing between the homophonic, grammatical, and logical. Psychoanalysis, being the praxis of alleviating unconscious symptoms via the semblance that is language, depends upon the equivocity of language. This paper elucidates these three forms of ambiguity in their relevance to the clinic and the end of analysis.